Is it really free, and what does it cost after?

Yes, you get 3 free designs every day, straight away. Free designs carry a small watermark. If you want more designs, higher quality and clean images that are yours to keep, a one-off Fresh Look starts at £19 and covers your whole project. The £9 Design Pack is a separate one-off that gives any single design its clean image and full plant list, only if you want to make it real.